Frequently Asked Question - Ekatra Jewels

Ekatra Jewels is a founder-led jewellery brand co-founded by Pavitra Gandhi, Ekta Kapoor, Sussanne Khan, Vasuki Punj, Sunny Sakariya, and Chirayu Yardi. The co-founders bring together expertise across jewellery, entrepreneurship, fashion, entertainment, and creative industries to shape the brand and its collections.

Ekatra Jewels’ brand partners include Pragya Kapoor, Apoorva Mukhija, Jennifer Winget, Rahul Dayama, and Gurpreet Singh Bhasin. They are part of Ekatra’s wider network of creative and business partners who contribute to the brand’s growth, visibility, and creative direction.

Lab-grown diamonds are real diamonds, produced in a controlled laboratory environment by replicating the natural conditions of heat and pressure. They are chemically, physically, and optically identical to mined diamonds.

Ekatra Jewels’ signature collections are Diamond Diaries, Oh My Gold, Sacred Geometry, Chakras Diamond, Universe in Motion, Divine Roots, and SOL108. Each collection has its own design language, from the mathematical precision of Sacred Geometry and the energy-inspired Chakras collection to the movement-led Universe in Motion and Ekatra’s signature 108-facet Shristi Ratna™ featured in SOL108.

Ekatra approaches diamond jewellery through a combination of lab grown diamonds, proprietary design, documented quality, and conceptual craftsmanship. Its signature Shristi Ratna™ is a proprietary 108-facet diamond designed in-house, while Ekatra's diamonds are independently graded by IGI. Applicable gold jewellery is BIS hallmarked, giving customers documentation for both the diamond and precious metal.

LGDs are not synthetic imitations; they are diamonds in every sense — the only difference is their origin. They have the same structure, strength (Mohs 10), brilliance, and properties as natural diamonds.

• CVD (Chemical Vapor Deposition): A diamond seed is placed in a chamber, carbon gases are introduced under controlled temperature and pressure, and carbon atoms deposit layer-by-layer to grow the diamond.
  
• HPHT (High Pressure, High Temperature): Conditions mimic deep-earth pressures; carbon is compressed into diamond form. These diamonds may sometimes have metallic catalyst inclusions.

Similarities:

• Same 4Cs grading: Cut, Color, Clarity, Carat
• Certified by reputed gem labs (IGI, GIA, SGL)
• Identical hardness, brilliance, and durability

Differences / Advantages:

• Much more affordable for the same quality — LGDs often cost 60-75% less than mined diamonds.
• Ethically and environmentally superior: no mining, no risk of conflict diamonds, less environmental damage.
• Greater purity: Many LGDs are Type IIa (low nitrogen content), which is rare in mined diamonds.
  More predictable supply and pricing, less dependence on mining companies and unpredictable scarcity.

Yes — reputable LGD sellers issue certification from trusted gem labs like IGI, GIA, SGL. The certificate details the 4Cs and confirms that the diamond is lab-grown.
Always ask for and keep the certificate; it’s essential for resale, warranty, or service claims.

Shristi Ratna™ is Ekatra's proprietary 108-facet diamond design. Unlike a conventional round diamond's standard facet arrangement, it was developed specifically to create a distinctive interaction with light. Each Shristi Ratna™ diamond is grown from seed, cut to Ekatra's specifications, and independently graded by IGI. The design is central to Ekatra's approach to lab grown diamond jewellery.

Resale value depends on market demand, quality (4Cs), certification, and brand reputation. As LGD adoption grows, resale potential is improving. However, resale prices are often lower than what was originally paid—similar to natural diamonds.

Absolutely. LGDs are fully suitable for every kind of fine jewellery: engagement rings, earrings, pendants, bracelets, etc. Their hardness and durability make them ideal for daily wear pieces.

• A gentle routine clean every 2–3 weeks (if worn often) helps maintain sparkle.
• Use mild soap with lukewarm water, soak, gently brush with soft-bristled brush, rinse, and pat dry with a lint-free cloth. Avoid harsh chemicals or abrasives.
• Store each piece separately (soft pouches or fabric-lined boxes) to prevent scratches or friction.
• Avoid wearing jewelry during heavy chores, swimming (especially in chlorinated water), or applying lotions/perfumes before putting on the piece.

A BIS hallmark indicates that the gold has been independently assessed for purity according to standards established by the Bureau of Indian Standards. It gives you documented information about the precious-metal content of your jewellery. Ekatra's gold jewellery is BIS hallmarked, providing an additional layer of transparency alongside the certification provided for its diamonds.

Shristi Ratna™ diamond has 108 facets, compared with the 57 or 58 facets commonly associated with traditional round brilliant diamonds. Ekatra developed the proprietary cut to create additional surfaces for light interaction and a distinctive visual character. The number 108 also carries symbolic significance within Ekatra's design philosophy. Each Shristi Ratna™ is independently graded by the International Gemological Institute.

• 15-day money-back policy for in-stock items (excluding custom) with deductions and quality checks.
• Lifetime exchange/upgrade: For exchange, give credit at prevailing metal rate (100%) + diamond rate (100%), less taxes/making charges.
• Buyback: 100% of metal value + 80% of diamond value (with mentioned deductions and discounts given earlier).
• Certificate must be returned; loss of certificate results in deduction. For detailed information, please visit their respective pages on the website.

Ekatra offers a range of lab grown diamond jewellery, including diamond rings, engagement rings, halo rings, cocktail rings, hoop earrings, drop earrings, stud earrings, solitaire pendants, y shape necklaces, tennis bracelets, and solitaire diamond jewellery, everyday gold rings, gold pendant, gold bracelets, gold necklace, gold stud earrings, and many more.

The difference is the proportion of pure gold in the metal. 24K gold is the purest form but is softer and less commonly used for everyday fine jewellery. 18K gold contains 75% pure gold, while 14K contains 58.5%. For diamond jewellery, 18K gold offers a balance of gold content, durability, and appearance. Ekatra uses gold across its jewellery designs in different finishes and purity options depending on the specific piece.

Look beyond carat weight. Check the diamond's cut, colour, clarity, carat, certification, and overall proportions. An independent grading report gives you documented information about the stone. At Ekatra, our lab grown diamonds are independently graded by IGI, while our proprietary Shristi Ratna™ features 108 facets designed to interact with light differently from conventional cuts.

Yes. Carat measures weight, not visual size or beauty. Two diamonds with the same carat weight can have different proportions, cuts, shapes, and face-up appearances. This is why Ekatra recommends looking at cut, dimensions, colour, clarity, and overall design when comparing diamond rings, diamond earrings, or pendants, rather than choosing solely by carat.

Yes. We offer complimentary cleaning and inspection once a year (Yearly Maintenance), provided the jewellery has not been altered by a third party.

You may adopt or adjust this (free cleaning once per year for lifetime) as part of your policy.

For detailed information, please visit their respective pages on the website.

Ekatra offers diamond jewellery in gold options including yellow, white, and rose gold, with applicable pieces using BIS-hallmarked gold. Each product shows the metal purity and construction. The BIS hallmark provides documented assurance of gold purity according to Indian standards.

You will need:

• Original product
• Original invoice
• The certificate (diamond / gemstone certificate)

If the certificate is lost or damaged, extra charges for re-certification may be deducted.

For detailed information, please visit their respective pages on the website.

Yes. Ekatra's lab grown diamonds are independently graded by the International Gemological Institute (IGI). The grading report provides information about characteristics such as cut, colour, clarity, and carat. For Ekatra's Shristi Ratna™ diamonds, IGI certification provides independent documentation of the stone alongside Ekatra's proprietary cut design.

Cut determines how effectively a diamond interacts with light. It affects brilliance, fire, and the overall visual presence of the stone. This is particularly important when choosing a solitaire diamond jewellery or statement jewellery, because two diamonds with similar carat weight can look very different depending on their cut. Ekatra's Shristi Ratna™ takes this further with a proprietary 108-facet design created to enhance the way light interacts with the diamond.

There isn't one diamond shape that is right for everyone. Round, oval, pear, emerald, cushion, and other shapes create different visual effects and suit different design preferences. A solitaire engagement ring often highlights the shape of the centre diamond, while halo and multi-stone designs create a different look.

Typically, any unauthorized alteration or repair outside the brand’s approved service voids guarantees, exchange, or buyback privileges. Always ensure repairs are done via the brand or approved service center to retain your benefits.

Turnaround time (TAT) for maintenance or repair is generally 15–21 working days (excluding shipping time). You may also be informed if complex repairs will take longer.

Yes. Ekatra's collection includes pieces designed to work with everyday styling, from diamond stud earrings and solitaire rings to pendants and diamond bracelets. The choice ultimately depends on your lifestyle and how you intend to wear the jewellery.

Yes. Ekatra's current after-sales policy states that it provides a lifetime warranty against manufacturing defects in workmanship or material for jewellery purchased directly from Ekatra. The warranty does not cover normal wear and tear, accidental damage, loss, theft, chemicals, mishandling, or unauthorized repairs. Warranty and maintenance services require the applicable original documentation.

Yes, items are shipped back and forth for service. Usually, the customer bears shipping/logistic costs both ways.For detailed information, please visit their respective pages on the website.

Ekatra offers versatile pieces across categories including diamond earrings, solitaire pendants, rings, bracelets, and necklaces, making it possible to choose jewellery based on the recipient's style and occasion. Pieces such as a solitaire pendant or diamond stud earrings can work as understated gifts, while halo rings and statement designs suit significant milestones.

The 4Cs are cut, colour, clarity, and carat. These are the standard factors used to evaluate a diamond. Cut influences how well the stone reflects light, colour describes its body colour, clarity refers to internal and external characteristics, and carat measures weight. When choosing diamond jewellery, Ekatra recommends considering all four together rather than focusing only on carat.

Ekatra generally processes and dispatches orders within 12-15 working days. Once dispatched, delivery typically takes up to 12 business days, depending on the destination and courier.