About Ekatra Jewellery

Ekatra is a jewellery brand built by people who have spent generations working with diamonds.

We know what makes a stone brilliant. We know what craftsmanship looks like when it's done right. That experience allowed us to bring transparency in sourcing and honesty in pricing, making Jewellery designed for real life, not just special occasions.

So we built Ekatra to change how Jewellery works in India. We grow our own diamonds from seed. We design with intention. We make everything transparent, from sourcing to pricing. And we work with women who bring different perspectives, different aesthetics, and different stories to what we create.

​​This isn't just a Jewellery brand. It's a gathering place for people who believe luxury should be beautiful, accessible, and honest in every way that matters.

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What We Believe

The future of jewellery sets at the intersection of heritage, innovation, craft, and honesty.

We believe luxury doesn't need to hide behind scarcity or inflated pricing. We believe craftsmanship matters more than shortcuts. We believe you deserve to know where your Jewellery comes from, how it was made, and what went into it.

In a category built on emotion and trust, we choose clarity and quality as well. That's Ekatra.

Meet the Team

Pavitra Gandhi
Pavitra Gandhi
Co-Founder
Vasuki Punj
Vasuki Punj
Co-Founder
Sunny Sakariya
Sunny Sakariya
Co-Founder
Chirayu Yardi
Chirayu Yardi
Co-Founder
Sussanne Khan
Sussanne Khan
Creative Director, Co-Founder
Pragya Kapoor
Pragya Kapoor
Partner
Apoorva Mukhija
Apoorva Mukhija
Partner
Jennifer Winget
Jennifer Winget
Partner
Rahul Dayama
Rahul Dayama
Partner

They come from different worlds. They speak different creative languages. But they share the same conviction:

craft, courage, and honesty matter.

That's Ekatra. Coming together.